Personas and user-journeys are fictional representations of specific groups of end-users which have been created through user research using both qualitative and quantitative data. They allowed the EUREKA design team to structure the needs of different types of users of the EU FarmBook and design a more user-friendly platform.A total of 18 personas and 16 journeys were created and are summarised below. Five of these personas were also brought to life in the form of short videos that explore how the EU FarmBook might be used in practice by farmers, foresters and their advisors.WATCH VIDEOS:
Claudia: https://youtu.be/VrqM1GUYcRw
Agnetha: https://youtu.be/2uRdF-AwB60
Hans: https://youtu.be/NRcqV06i0eA
Edgars: https://youtu.be/KGmraN_Kag0
Ignacio: https://youtu.be/dChFnfMBDoUFor further information about the personas and user journeys see:
https://h2020eureka.eu//news/personas-and-user-journeys
https://h2020eureka.eu//news/user-journeys-optimizes-the-development-process-of-the-farmbook
Personas and user-journeys are fictional representations of specific groups of end-users which have been created through user research using both qualitative and quantitative data. They allowed the EUREKA design team to structure the needs of different types of users of the EU FarmBook and design a more user-friendly platform.
A total of 18 personas and 16 journeys were created and are summarised below. Five of these personas were also brought to life in the form of short videos that explore how the EU FarmBook might be used in practice by farmers, foresters and their advisors.
