Understand people in the agricultural sector - see this webinar!

The webinar introduces examples of persona creation to develop an online knowledge reservoir, as well as the understanding of farmer knowledge exchange requirements in the dairy-bred beef calf rearing sector.

Emily Bull, who presented the method of creating personas at the seminar - together with Dr Lisa Williams van Dijk and Dr Laurens van der Cruyssen - highlights that over 60 participants from across the EU and United Kingdom participated in the event: “the webinar was appropriate for a broad scope of participants. It was predominantly aimed at farmers and foresters, agribusiness owners, advisors, policy advisors and those working within research organisations. The majority of participants were from research organisations although it was attended by members from each of the categories mentioned”.

Did you miss the webinar? Don’t worry, you can find it here

Read more about 'Personas' and 'User journeys'



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11 geg. 2022

Building a knowledge platform with end-users in mind

Personas and user-journeys are fictional representations of specific groups of end-users which have been created through user research using both qualitative and quantitative data. They allowed the EUREKA design team to structure the needs of different types of users of the EU FarmBook and design a more user-friendly platform

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